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Increasingly demanding and sophisticated audiences require ever-more streamlined experiences, irrespective of the media they are using. Where once it was enough to have a strong website, now is it increasingly important that that website affords your audiences the same experience on their mobile device as on their PC.
However, even in the era of full-featured, multimedia-enabled smart phones, usability is dramatically decreased on mobile devices. Mobile users are faced with a huge set of challenges, such as small screen size, tiny keyboards with awkward input, lengthy download times ... the list goes on. Which is why, having a mobile-optimised website is essential. And why working with an agency that not only understands all the factors that affect the effectiveness of your mobile website, but has overcome these on their own, and their clients website, is critical to success.
Make your website work for your mobile audience
At Novus Digital, we know that building a website for the mobile context means understanding that, unlike traditional desktop websites, the mobile web is exceedingly task-oriented. Prioritisation is vital, from simplifying navigational elements and content down to deciding the order in which each item should be presented to the user. As is designing your mobile site in such a way that users can easily and quickly find what they're in search of regardless of the device. Add to that that many users don't have smart phones and will navigate using a small keypad, while many users on newer devices will control the website using touch actions, and your mobile website must accommodate all your users.
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